Want to start a blog and are wondering what bloggers do all day? If you’ve ever wanted to get a behind-the-scenes look at the day in the life of a pro blogger, you’re in luck. In this blog post, I will answer a few burning questions many beginners have.
Before I get into the daily life of a full-time blogger, let me get a few questions out of the way first.
Beginner blogger FAQ
What is a blog?
A blog is a website that is updated often with new articles about a given subject. This collection of articles is typically grouped into categories. Blogs are usually run by one person but may have guest bloggers from time to time.
While blogs have been around since 1994 (source), blogging really took off in 2003 when the WordPress platform became available for anyone to install on their websites.
Can you still make money blogging?
While the rumors that blogging is dead have been rampant for years, there is no proof that blogging is anywhere near going away. In fact, there’s never been a better time than now for you to start a blog.
Think you don’t have what it takes?
With the technology available in 2021, you can start a blog without ever seeing a single line of code. Not only that but with modern blog themes like Astra and page builders like Elementor, anybody can design a website on their own.
How do bloggers make money?
There are also plenty of ways bloggers can make money. In fact, blog monetization has never been easier.
Bloggers make money in a few different ways. For example, bloggers can make money by doing the following.
You can place ads from an ad network and get paid per impression. Rates vary depending on the ad network and your blog niche.
New bloggers can get started with Google Adsense, while pro bloggers can apply to a premium ad network that offers higher rates.
2. Affiliate marketing
Want to recommend products you use to your audience? Then give affiliate marketing a try. Here’s how it works.
First, you sign up with an affiliate marketing program like Amazon Associates or another program in your niche.
Then, add your unique affiliate link in your blog posts and emails. When your readers make a purchase from your link, you’ll earn a commission.
3. Partnering with brands
First, you create a media kit. Then, you reach out to brands in your niche to see if they are interested in partnering with you. A partnership can include a blog post, a YouTube video, or a series of Instagram posts and Stories.
4. Selling your own products
Why not eliminate the middle-man if you can? Bloggers who make the most amount of money do so by selling their own products.
This doesn’t have to be a physical product, though. You can sell digital items like ebooks, printables, or even sell online courses.
How do I start a blog?
I’m glad you asked. Let me walk you through the 5 steps to starting a profitable blog.
Step 1. Domain and hosting
Step 2. Design your blog
Here’s the fun part! Choose a blog theme (I recommend Astra), then choose from one of their starter templates. Create a logo for free using Canva’s logo maker, add it to your blog, and you’re all set!
Step 3. Creating content
Content is what will make or break your blog, not your design. So rather than spending too much time tinkering with your blog design, take the time to write awesome content instead.
Step 4. Start an email list
Many bloggers don’t really make money directly from their blogs. Those who sell or recommend products usually make money from their email list.
It is via email where trust is built, and people buy from bloggers they know, trust, and like.
Step 5. Sign up with an affiliate program
It’s time to make money with your blog! Find a few affiliate programs to join and begin recommending products in your blog posts. The best affiliate program I’m a member of are Amazon Associates, Shareasale, and FlexOffers.
What does a blogger do?
Bloggers do more than just write all day. I can break down what bloggers do every day into 4 main categories: writing blog posts, blog promotion, monetizing, and blog management.
Bloggers write content
What do bloggers do first thing in the morning? What else, but blog! Here’s what goes into writing for their blog.
Brainstorm blog post ideas
Bloggers first come up with a blog post idea to write about.
To determine if an idea is worth writing about, some research needs to be done first. Bloggers use an SEO tool like SEMRush to get some data on the idea first. They want to know the estimated search volume and the chances to rank on Google for this keyword phrase.
Blog post research
The research stage is when bloggers look for information to help write their blog posts. For example, they could be looking for data to back up their claims or relevant sites to link to.
Proofreading is more than just looking for spelling mistakes. Bloggers check that their tone is right and that they’re writing at the appropriate reading level for their blog.
You can use Grammarly to help with the blog editing process.
Bloggers promote their content
Once the writing process is over for a full-time blogger, the next part of their day is spent promoting their blog posts.
Share on social media
You might have noticed share icons on most blog posts. But if bloggers want to drive traffic to their blog, they need to be proactive.
Bloggers share their posts on Facebook, Twitter, and Instagram at peak hours. Pro bloggers use scheduling tools to auto-post their past content to social media on a schedule.
Create pin images
Pinterest is a blogger’s best friend. To promote their new content on Pinterest, bloggers use Canva to create pin images linked to their blog posts.
Create YouTube videos
Bloggers don’t just write on their blogs. Some also have a YouTube channel and a podcast. When some bloggers write a blog post, they repurpose their written content into a video or a podcast episode.
Pay for ads
Many bloggers have an advertising budget to grow their following. Some advertise on Google to appear in niche-related search results, while others focus on Facebook ads.
Bloggers monetize their blog
After writing content and promoting their blog post, a blogger’s next task is to monetize their work.
Write to their email list
Create a product
Bloggers also spend their time working on new products. This could be an ebook or an online course.
To further monetize their blogs, bloggers also provide personalized services to their audience. Possible services you can offer could be freelance writing, consulting, or coaching.
Work with companies
Some influential blogs collaborate with companies on a blog post. Depending on the audience size and engagement, some bloggers are quite successful doing brand partnerships.
Bloggers manage their blog
There is a business side to blogging. A blogger has to deal with issues like getting paid, managing business expenses, and of course, taxes. Also, there are other tech-related issues bloggers routinely face.
Search engine optimization
The best traffic source for a blog is Google. After all, Google traffic is free, and searchers often have a “research” or a “purchase” intent. Either way, blogs are well-positioned to get this highly-targeted traffic.
But with all the other websites around, how does Google decide who makes it to the first page of the search results? They look for a combination of on-page and off-page factors.
For this reason, bloggers need to learn search engine optimization to make sure their content and blog are SEO-optimized.
Checking their analytics
To make tough decisions, such as changing the direction of their blog, a blogger needs to study their website traffic.
Are people coming to one page, then bouncing? Are people not sticking on your blog for long? Are readers converting into subscribers? These are the types of questions bloggers ask when analyzing their statistics.
Responding to comments
Think of a blog like a community. To foster an engaging community, bloggers need to respond to every blog comment. Furthermore, they should also ask for comments to encourage a lively discussion about the topic.
Finally, bloggers also have to make sure their site doesn’t break. Blogs are often the victims of hacking attempts. It’s the blogger’s responsibility to ensure their blogging software, plugins, and themes are up to date.
Wrapping it up
So, what does a blogger do? In short, they are business owners who operate an online business. Gone are the days of blogging on a free platform for fame and money. Today’s blogger is focused on growing their brand, one blog post at a time.
Until next time,