Your About Me page will be one of the most important pages on your blog. It's the page where new readers can learn more about you and decide if they want to stick around. And it will end up being the page on your blog that gets the most traffic.
So let’s spend the time to write an awesome about me page. And because writing about yourself is never easy, I've included an about me page template at the end of this article.
WHY YOUR ABOUT ME PAGE MATTERS
Aside from being a high-traffic page, your about me page is where you connect with your readers.
And with blogging, this connection is what we're after. When you can show you can help the reader and relate to them, it can turn a reader into a raving fan of your blog.
These are the people who will become not only email subscribers but ultimately paying customers. Even if you have nothing to sell, they will still comment on your blog posts, share them on social media and buy affiliate products you recommend.
In other words, your about me page will be your money maker!
With this in mind, let's create an awesome about me page for your blog in 5 simple steps.
STEP 1: an introduction
Briefly state who you are and why you started your blog. This should be no longer than 2-3 sentences.
Whatever you say, do it in an interesting way. If you're not interesting - you are boring. And if you are boring - you will be ignored!
We're looking to activate an emotional connection right from the start. And you don't do that by listing your achievements.
Here is how I start my About Me page:
"I’m a 30-something year old dude who somehow fell ass backwards and landed a beautiful wife, an amazing daughter and a six figure income as a full time blogger.
But it wasn't always like that.
4 years ago, I was flat broke. I had no job, no career and now had a family to support.
If I don't hook you in with that, we might as well not waste each others' time and go our separate ways. I'm either going to connect with my audience or not. There is no middle ground here.
I would rather be unique and FAIL than be boring and FORGOTTEN.
It does you (nor them) no good to be bland. Just be somebody. Who has ever been successful by going with the flow? I'm waiting...
a PICTURE IS WORTH A THOUSAND WORDS
You're going to need a picture of yourself. But I'm telling you, this is not the time to put on formal attire and head off to a professional photographer.
Heck no! People want to relate to you. They want to read the blog of a real person. Your picture needs to reflect that.
Left-align your image so you can add text to the right of it (or vise versa). This way your picture and intro will be above the fold. If you nailed the picture + intro, the reader will scroll down to read your next section.
Big blocks of text are boring. Break up sections of text with an image or two. But this isn't the page to add stock images. Instead, choose action pictures.
You can be climbing a mountain, going for a bike ride or just cooking breakfast! It really doesn't matter, as long as you're doing something.
STEP 2: It's not (all) about you
The longer the reader stays on the page, the better your chances are of making a fan. To keep the reader on this page longer, don't make your about me page all about you.
In doing my research for this post (by research, I mean Googling "about me" and reading a few) I found that most about me pages suck.
Here's how the typical about me pages read:
You know what I think about when I read that? I think WHO CARES!
All I see in most about me pages is "Me Me Me Me Me". That's entirely the wrong approach.
Instead, tell them about the problem in your niche and why it matters. You can talk about yourself but only as it relates to how you share a common problem.
Show empathy, show that you know the struggle is real.
Write about how fed up you were and that something had to change.
Show emotion. Be dramatic. After all, emotions are what cause people to be your friend, follow you on Twitter, join your email list and buy from you. [shrugs]
You can track how long someone spends on your about me page using Google Analytics.
Go to Behavior > Site Content > All Pages and click on the URL for your about me page.
You can change the date range and select Avg Time On Page as the metric to track. This will show you how your avg time on page has changed over time.
This isn't the only metric that matters however. The bounce rate is also important. The bounce rate is the percentage of visitors who leave the page without visiting another page.
STEP 3: PERSONAL STORY TIME!
Facts and figures are boring - stories are not. Your about me page is the perfect place to add a "hero" type story.
The story typically goes like this:
You are the underdog here who had a problem and are now the hero sharing how you were victorious.
The purpose of your story isn't to gloat. It's to show the reader you are one of them. This makes you extremely relatable. And when we can relate to someone's experience, it opens the door to creating a genuine connection.
When you can create this type of connection, you can convert that one-time visitor into a raving fan of your blog.
The About Me page allows you the opportunity to open up and show the real you. While you should be injecting your personality to every blog post, your about me page is your chance to go even deeper.
Don't be afraid to share your journey - include not only your wins, but your struggles too.
STEP 4: "WHAT'S IN IT FOR ME?"
Sorry to say it, but readers don't really care about you. They care about what you can do for them.
Every blog post needs to answer a question your ideal reader has. For your about me page, the question they have is "can this blog help me solve my problem?"
In this section, let the reader know clearly how you can help them achieve their desired goal.
You can link to your best blog posts here. Show them that you are the person who is best equipped to help them.
Don't stress about creating the perfect about me page. Just like you, your about me page will always be a work in progress.
STEP 5: call to action
I've saved the best for last. It's money making time!
How do you end your about me page? Just tell them goodbye and that’s it? No! You need to end your about me page with a call to action. Don't waste this chance.
Many bloggers like to end their about me page with a bunch of "calls to action". Follow me on x, y and z. Buy this product. Bookmark my site.
The reality? Not even your BFF is going to do any of those things. Instead, pick ONE thing you want the reader to do, then ASK them to do it!
The best call to action for a blog is an email optin form.
Building and growing an email list is the best way to make money with your blog.
When someone joins your email list, this allows you to contact them again and provide more value. As you provide value you are establishing yourself as an authority and are building trust.
And trust is that magical thing you need to get if you ever want to make any money blogging.
If you do not have an email list, you need one. I use ConvertKit as my email marketing provider. I have an email sequence set up that new subscribers go through. The sequence is designed to build enough trust to be able to sell products with credibility.
I use Thrive Leads to design my optin forms. The true benefit of using this plugin isn't the designs they have to choose from. Rather, it's the stats reporting and A/B testing capabilities. With this data we can design perfectly optimized optin forms for your audience.
If this post helped you learn how to write an About Me page, all I ask in return is that you save this image on Pinterest! Oh one more thing, here's that about me page template I mentioned earlier.