Can You Still Make Money Blogging in 2020?

Last updated on June 6, 2020  ∙ by Edwin Contreras14 comments
Can you still make money as a blogger?

I may earn a commission for purchases made through links in this post.

With blogging comes awesome perks like being your own boss and working from home. But is there any real money in blogging? And, can you still make money blogging in 2020?

When I started blogging I was skeptical, to say the least. I mean, who pays bloggers? And what do you write about in order to get paid? To me, a blog was something you did as a hobby - not as a career.

While it's true there are plenty of personal blogs out there, there are also bloggers making insane amounts of money.

I was curious and went all-in as a full-time blogger. After a rough first year (didn't make a dime!) I managed to build a six-figure blogging business from scratch.

Perks of becoming a blogger

Because of blogging, I've been able to do some pretty amazing things:

  • Set my own hours.
  • Work from anywhere.
  • Make money even when I'm not working.
  • Learn how to create and grow a business.
  • Earn a six-figure income as a full-time blogger.
  • Help others improve their lives.

How much do bloggers really make?

How much money you make blogging depends entirely on a few different factors:

  • Your niche. Some niches are highly profitable. See my list of profitable niches here.
  • Your work ethic. There is no shortcut to success.
  • Your knowledge. Your willingness eagerness to learn new things.

Here's what these bloggers are making per month:

What we can learn from this mix of bloggers:

  • You can make money in different niches.
  • Quality blogs with awesome content make money.
  • Each of these bloggers has their own product.
  • There is serious money in blogging.

Why blogging isn't dead in 2020

Many people believe blogging is dead. What with YouTube, podcasts, and social media all the rage.

But blogging is not dead. Far from it. There has never been a better time to start a blog than right now.

Why? It all comes down to trust.

In the end, what is a blog anyway? It's a place to find useful content from a source you trust.

That's where the money comes in.​

Being a blogger allows you to build a loyal tribe of followers who trust you. They will eat up your content - and ultimately buy from you.

It is easier to make money when you have your own home on the web, rather than just a social media profile.

I'm not against any other platform, I'm just saying it helps to have a website with content too.

Your blog can act as your central hub where you direct people who see you on YouTube, listen to you on iTunes or follow you on Instagram.

This is why blogging is not going anywhere.

How much money can a new blog make?

Show me the money gif

There's no limit to the amount of money you can make as a blogger. However, don't think it's a get-rich-quick scheme either.

It takes a while to make money blogging. It takes even longer to earn enough to make a living out of it.

But what I love about blogging is that hard work pays off. The amount of money you earn is a direct relation to the amount of work you put in.

If you do the right things (in the right order), you will make money blogging.

Here is an estimate on how much money a new blog can make:

  • Year 1. Expect to be making $500 per month by the end of the year with display ads and affiliate marketing.
  • Year 2. Expect to be earning $1,500 per month with ads, sponsored posts, and higher-priced affiliate products.
  • Year 3. By this stage, you can earn $3,000+ per month selling your own digital products.

How to accelerate your earning potential

You can blog for years and years and never make any money. To make money blogging, you need to know the following:

  • what topic to blog about (profitable niche)
  • what to write about (high keyword volume)
  • how to build a following (start an email list)
  • what to sell and how to sell it (affiliate marketing)

That is a lot, especially when you're a new blogger. Nobody knows how to do everything, at least at first.

What separates the pro bloggers from the hobby bloggers is a willingness to invest in their knowledge.

It wasn't until I learned how to build a content marketing business that I begin to make money. It was a mindset shift that changed everything.

I created several blogging courses to help new bloggers navigate the process. You can check out my own courses here.

How blogs make money in 2020

Blogging itself doesn't pay you a thing.

What you are actually building is a business.

Your blog is just the mechanism you use to get traffic to your business.

Bloggers make money from different methods:

  • Display ads. Placing ads on their blogs and getting paid per click. With Google Adsense, for example.
  • Affiliate marketing. Recommending products and being paid by commission. Such as links to products on Amazon.
  • Sponsored posts. This is when a company pays a blogger to review their product and share their experience. See my guide to getting sponsored posts here.
  • Creating and selling their own digital products. This is the best way to make money online since there's nobody to share any of the profits with.

How blogs can get traffic

When I started blogging, I wrote A TON of blog posts and got ZERO traffic.

I made several mistakes:

  • My content wasn't personal. No story. Just facts.
  • No keyword research. I wrote whatever I wanted to write about.
  • Lots of content. But none of it actually solved a problem.

As a result, my first year of blogging was a total bust.

Things started to change when I implemented the following changes:

  • Listened to what problems people in my niche were having.
  • Started solving problems my ideal reader had.
  • Wrote articles targeting keyword phrases that actually get searched for.
  • Created content with a specific purpose (get a share, get a subscriber, get a sale).
  • Dove head-first into one traffic source: Pinterest.

Pinterest was the game-changer for me.

See, Pinterest isn't actually a social network. It is in fact a search engine - just like Google. It's where people go to be inspired and learn how to do new things.

Pinterest for bloggers is a match made in heaven. Imagine, a huge site whose only goal is to send you traffic!

Once I started using Pinterest to promote my blog, my blog traffic exploded.

It wasn't until I started using Tailwind that I began to see a huge spike in traffic. With Tailwind you can pin on a schedule so you can pin consistently and at peak hours.

Why you need an email list

It's difficult to make money directly selling in a blog post. After all, a reader doesn't yet know who you are. What you need to do is build trust. And trust takes time to build.

In comes the email list.

With an email list, you can grow your base of followers and have a direct line of communication with them.

I use ConvertKit and DSF readers can unlock email-sending capability to 1,000 free subscribers by using this link.

Here's a sample breakdown of what a blogger can earn by sending one email to your list.

  • Imagine you have 10,000 subscribers on your email list. (By the way, that means getting about 14 subscribers daily for 2 years. You can do this!)
  • Send an email out to your list offering a $250 product like a course or a program. (It's way better to create your own products, so you reap 100% of the profits. Yes, you can do this too!)
  • If you wrote a good subject line, 30% of your subscribers will open the email. (That's 3,000 eyeballs on your product.)
  • Your goal is then to get 10% of those people to actually click the link to view your product. (That's 300 clicks to your product page.)
  • Convert just 10% of those clicks into product sales. (That's 30 people.)
  • Well if my math is correct, that means sending one email generated you 30 sales at $250 each = $7,500! Not too shabby for one email, eh?

Now imagine if your list was twice as big. Imagine if you improved your open rate to 40%. Imagine you increase your click rate to 15%. Imagine what would happen if your conversion rate was twice as good.

And what if you develop a second product, and a third, and a fourth.

Catching my drift? We're talking serious money here!

How to become a successful blogger in 2020

  • Step 1: Choose a domain name and set up hosting. Follow the steps to start a blog here.
  • Step 2: Choose a blog theme. I recommend Divi. Follow the steps here to design your blog.
  • Step 3: Start writing! Follow my blog post template here. Use Grammarly to help you write better.
  • Step 4: Start an email list with ConvertKit. See how to start an email list here.
  • Step 5: Get traffic to your blog posts. I get my traffic from Pinterest and Google search.
  • Step 6: Monetize your blog. Start with ads and low-cost affiliate products first.

If you're serious about not only starting a. blog, but creating a real business that makes money, I recommend you look at my blogging courses page here.

If you learned something from this article or if it has inspired you to make money blogging, I'd love it if you saved it on Pinterest!

Can you still make money blogging?

Until next time,
Edwin, DoSixFigures.com

just a little > about me

About edwin

Edwin Contreras is the professional blogger behind Cash The Checks and Do Six Figures. Over the last 17 years, he has started over 100 profitable blogs on his way to a six-figure income as a full-time blogger. He is now obsessed with helping people just like you escape the 9 to 5 and make serious money online. You in?

learn more > earn more

continue > the conversation

  • Hi Edwin,

    What a great post to stumble across as a newbie blogger!

    My mentors strongly advocate blogging and it’s the path I’ve chosen to go down. One point that I really liked in this post as what you said about trust. I think that due to its very nature, a blog lends itself to conversation and building relationships. And, of course, relationships are built on trust and trust stems from relationships. So I think that blogging most certainly has a place in 2020.

    Thanks for the awesome post! 🙂


  • hemant verma says:

    very useful information really beneficial for me

  • So much inspiration and motivation in this article.To make money with a blog is not that hard these days, especially when many young people abandoned their blogs for social media, is pretty easy to become an influencer blogger and rank high on search engine, that being said, the faster people will discover your blog, the more income you can make with a blog.

  • Interesting article! I started my blog 30-35 days ago, and already got my first client.

    He paid me $55 to do some design changes on his WordPress website, but I hope I could make some affiliate earnings soon when I have more traffic 🙂

    • That’s awesome! Offering a service is a great way to make money and faster than affiliate marketing.

  • Winnie Xu says:

    Wow, never realized such specific niches such as sewing or succulents were so popular but that’s great to hear! My biggest issue is finding a niche that is interesting to me and profitable at the same time. Also, thanks for all the convenient hyperlinks, they’re going to be super useful!

  • It is as was and probably always will be , we uneducated older people with no ability in the internet age , will never be able to profit from that which seems to be so easy to those with the know how , like the invention of many things which made things enter a new age we will have to take a back seat , however I thank you for allowing my rant ..

    • Nobody ever knows how to do anything before they do it.

      The process is try and fail, try and fail, try and fail until it becomes try and succeed.

      Negative thinking is the real problem. If you don’t think you can do it – you can’t.

  • You make some interesting points. About having an email list! I feel encouraged about blogging after reading your articles. To me, blogging is a long term goal. And you need a lot of patience to get ranked on google. You make some valid points: Creating your own products, allowing display advertising on your blog, creating a niche, selling affiliate products. etc My site is a review site! I find that there is a lot of competition to get ranked. But I am happy you are prospering Thanks for the great articles.

    • Thanks for the comment!

      It does take a long time to get a good Google ranking, depending on the keyword.

      My strategy is targeting keyword phrases that have high volume and less competition.

  • I’ve been reading various blogs lately and it seems like there are a lot of clickbait titles with content that doesn’t really go anywhere. Many of them do not even accept comments anymore which is a headshaker.

    With an increase in mobile device web surfing over the last decade, it’s not as surprising to think that apps and social media get more use these days than blogs. How many people are going to read and comment on articles from their phones?

    I would agree that blogging is not dead. If anything were dead I would say it’s content. High quality content seems much harder to find nowadays.

    I’m familiar with email marketing, but have never been a big fan. I don’t have anything to sell or give away. Generally I would use it to send out the latest content from a blog.

    Any ideas where I might come up with something to sell or give away in regards to my niche?

    • Hey David, thanks for your comment. For a dog blog, I’d look into creating dog training courses / ebooks.

      Example: https://thedogtrainingsecret.com

      I’d supplement your income by placing amazon links in articles. I’d write content reviewing all the popular dog products like harnesses, food, treats, beds, etc.

  • Good one. I think I am gonna try blogging. I had one in my arsenal, but never worked on it to write the posts or any content. Guess I will give it a go

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