Want to find out how to choose a domain name for a blog or website? If so, you're in the right place.
The first step in choosing a domain name is to first pick a topic you want to blog about. I wrote an in-depth guide on how to find a profitable niche here.
In short, the most profitable blog topics are the ones that help people become a better version of themselves. Something that helps them "level up" in the world. Think health, wealth, personal development, or parenting.
Once you have the topic you want to blog about, the next step is to come up with a catchy name for your blog before ultimately choosing a domain name.
It's not just your domain name, it's your brand name
When you are choosing a domain name for a blog, you are really choosing a brand name for your business.
To make money blogging in 2020 and beyond, you need to build a brand with personality. Gone are the days of generic blogging and mass-producing content.
To rank in Google search, you need to build a reputable brand (source), and a generic blog with a generic domain name isn't going to cut it.
You need a domain name that has personality, is easy to say, easy to spell, and is catchy.
If the task of finding the right brand name sounds daunting, it really isn't. I'll walk you through how to find the perfect domain name for your new blog.
Okay, let's boogie.
Only choose a dot com domain extension
Let's get this one out of the way. Choose a dot com domain. Any questions? No? Great!
A domain name is your real estate on the web. And as with real estate, it's best to build your property in the best location. And on the web, that location is the dot com extension.
I have registered, bought, and sold over 100 domains through the years, so I know what I'm talking about here.
As far as branding, growing, and ultimately selling your blog goes, dot com rules the day.
If you come up with a great domain name idea but the .com is taken, choose another name. Do not choose an alternate domain extension. Just don't do it. You will end up building someone else's brand.
The last thing you want is to drive traffic to the dot com version of your blog. Because of course, people will inevitably add .com after your blog name.
You need your brand (and thus domain name) to be yours, all yours.
Want a shortcut? Just use your name
People will disagree with me on this one, I know it. There are those who say you need to have a keyword-rich domain name. Heck, at least one keyword right?
Well folks, have you seen Google's search results? A keyword in the domain name isn't going to make an impact on your rankings. Back in the day, it mattered. Not so much today.
Back then, a domain like low-carb-diets-for-women.com would rank #1 for the search phrase "low carb diets for women". Not now.
Keywords in your blog post titles are very important, but not so for your domain name.
Here's why I would choose your name as the domain name.
To effectively make money online, you need to establish trust. And what better way of showing trust than by showing you're a real person who is qualified to talk about this subject.
At the end of the day, you are going to have to convince someone to spend money on you (or products you recommend).
They are going to have to trust your brand and the person behind the brand. By having your name as the domain name, there's only one entity to trust.
For this blog, I have to sell you on the Do Six Figures brand and that I'm qualified to teach this stuff.
You can also get the best of both worlds by combining your first name with your niche.
For example: SavingWithMichael.com or CookingWithJennifer.com or BeckysFitGuide.com
So go and put your name on it!
Is" YourName.com" already taken? Search below and see if it is available.
Check the domain history first
Before you go about choosing a domain name for your new blog, research the name first.
Go to Google and search for your domain name in quotes. This will let you see whether it was registered before and what type of history it had. So if you wanted DogTrainerDaniel.com you would look for the following search terms in Google (all with quotes).
"Dog Trainer Daniel"
You'll need to make sure there is no history with your domain name and blog name.
You can also use the Wayback Machine at https://web.archive.org/ to check if there's ever been an active site at your desired domain.
Don't go choosing a domain name and registering it just yet! Hold on to your horses. There's another thing you have to check first.
Are the social media handles of your domain name taken already?
While domain names expire, social media URLs do not.
It's possible that 10 years ago someone registered the domain (and all the social media accounts) then let the domain expire - yet the social media accounts still live on.
Choose a brandable name, regardless of length
Long domain names aren't bad. Non-brandable domain names are bad. Here are some of the long domain names of successful six-figure bloggers:
What do they all have in common? They are brandable names, they are easy to say and they're so catchy!
Your blog name should always be your domain name. For example, my blog name is Do Six Figures and my domain name is dosixfigures.com
So if you choose a blog name like The Gym Freak, don't register WorldOfFitness.com. Likewise, if your blog name is going to be Cooking With Butter, don't register CookingTips101.com.
It's hard enough to brand one name, imagine branding two of them!
Use a thesaurus to find that perfect word
Use a thesaurus to help you out If your vocabulary is lacking and your creativity is out of whack.
Search for synonyms of adjectives so that...
Combine two words into one
Yes, it's still possible to land a one-word dot com domain. As long as the word isn't really a real word, but a mash-up of two words.
You know, like spork is spoon + fork and infomercial is information + commercial.
I did this with a site I used to own, housingpedia.com.
Businesses have done this too, such as:
And of course, celebrities got in on the act:
You can use this word combiner tool to combine two words into one.
Use clever word combinations
All one-word dot com domain names are taken. There's also plenty of two-word domains taken too. If you want to keep your domain name to two words, you're going to have to get creative.
For my health blog, I searched and searched until I was able to get a two-word combination that was available: OkayKeto.com.
Here are some examples of two-word combinations you can use:
Use words that aren't even words
Feeling creative? Invent a word and make it yours! Drug companies do this all the time. It's usually something weird like Pedola or Zycoba.
Look at who else has strange domain names:
Repeat the same word
Sometimes even this odd domain name idea works.
Add he, she, her, his, they or the
Most good domain names are already taken. But just adding one simple word can make a big difference.
Let's say you want a "work from home" domain, but all the good ones are taken.
Why don't we brainstorm and come up with some suggestions? How about...
Even though this article is about how to choose the best domain name for your blog, it really doesn't matter as much as you think.
Some very popular sites don't have the best domain names: x17online.com, tumblr.com, flickr.com, github.com, bitly.com, etsy.com, huffpost.com, quora.com, arstechnica.com, ifttt.com, gizmodo.com, and scribd.com.
And yet, they are highly successful because of the value they provide.
Add a prefix/suffix
Sometimes you find the perfect one or two-word blog name, but it's taken. Rats! Yet you still can use it - with just a simple tweak - by adding a prefix or a suffix to it.
Using these, the word dream can become redream, prodream, exdream, etc.
And using the dream example again results in dreamable, dreamily, dreamness, etc.
Add a word before or after the name
If you find a brand name you love but find it's taken, don't despair. Just adding a word before or after can turn your blog name idea into reality.
Let's help a personal trainer named Fred register a domain name. He's known as Fast Fred, but FastFred.com is taken. Gasp!
What is poor Fred to do? Let's help him.
All suitable alternatives. You're welcome, Fred.
Some companies have ended up not owning the .com version and still went ahead with their business plans. Here's how they handled it.
Here are some options you can use to help you complete your domain name.
Add a word after
Add a word before
Okay, choose your domain name... right now!
If you're still reading this, you're doing it wrong! I don't want you to get stuck at this phase of the blogging process. It's just not a good use of your time.
Don't get hung up on your blog name. It is your content that matters at the end of the day. If your content is amazing, it won't matter too much what your blog name is.
Your content matters 10x more than your domain name.
Listen, you can always change your domain name. I am on my 3rd domain name with this blog. It's not a big deal. You just redirect the old site to the new one with just one line of code.
Not only that, but people rarely will type your domain name to visit your site. Your traffic will come via direct clicks from search engines, social media, emails and bookmarks.
Where is the best place to register a domain?
You have a few options.
Ready to choose a domain name for your blog? After this mega blog post, I sure hope you are!
Go ahead and try some domain name ideas in the box below and see if any are available.
Oh and if you want any advice, hit me up in the comments, yo!