fbpx

Sponsored Posts for New Bloggers (How to Get Started)

Last updated on June 17, 2020  ∙ by Edwin Contreras9 comments
How to get sponsored posts for bloggers

I may earn a commission for purchases made through links in this post.

There's plenty of ways to make money with your blog, but not too many that pay higher for less work than sponsored posts.

Many bloggers ignore this revenue stream because it's not as straightforward as ads or affiliate products - and that's a big mistake.

In this blog post I'm going to go over why you should incorporate sponsored posts into your blogs monetization strategy. But first, let's go over the basics of sponsored posts and how they work.

What is a sponsored post?

A sponsored post is when a company pays you to share your experience with a product or service. You can either be paid by receiving a free product or get paid in addition to receiving a free product.

You can be paid to write about a website, a physical product, a digital product, a service, a hotel, even a city!

Heck, even politicians are paying influencers for exposure to make them look cool (source).

You can be paid for writing a blog post (or a series of posts), publishing a pre-written article (guest post) or for social media mentions.

What niches work best for sponsored content?

While you can find sponsored post opportunities in just about any niche, some do work better than others. Here are some niches that will have no problem finding sponsors to partner with.

  • Personal finance
  • Food blog
  • Mom blog
  • Beauty
  • Fashion
  • Travel

Are sponsored posts right for my blog?

Many new bloggers feel uneasy with sponsored posts. But partnering with brands actually boosts your authority with your audience. Just as long as you're completely transparent with your readers, there's nothing to worry about.

It's your blog, it's your business, don't be afraid to monetize it!

Types of sponsored posts

  • Guest post

A sponsored post can be a paid guest post. This is when a guest author writes the article and all you have to do is publish it. It doesn't get any easier than that!

  • Product review

Another form of sponsored post is a product review. With these, you are sent a product and asked to share your experience with it.

  • Social mention

While brands haven't abandoned partnering with bloggers altogether, they do prefer to partner on a more "social" campaign via YouTube and Instagram.

Having a blog with a strong following sure doesn't hurt though.

  • Backlink

The last type of sponsored post is when a company just wants a backlink from you to boost their search engine ranking. In this case, they might want a link in an existing article.

Be warned though that this is considered selling links which is frowned upon by Google.

How much money can you make?

The amount you earn depends mostly on your traffic, follower count, and engagement level (source).

You can charge as much or as little as you want, but oftentimes the brand will tell you upfront what they're willing to pay.

Sponsored content isn't just for big-name blogs and influencers though. Many companies are looking for smaller blogs to partner with too. 

These micro-influencers, for example, revealed that they how much they'de made on recent Instagram campaigns here.

For me, sponsored posts have always been a secondary monetization method, never the main one.


I prefer to charge more and have fewer opportunities rather than charge less and fill my blog up with sponsored content.


On my other blog, Cash The Checks, the least I would accept today is $250 and the most I've been paid is $1,200 on a larger multi-site campaign.

What do you need to get started?

Here are the basics on what you need:

FTC guidelines for sponsored posts

Federal guidelines state you must add a disclosure at the top if you are getting paid for a post (source).

For a blog post, something short and simple like this will work:

Disclaimer: This is a sponsored post by Brand Name. All opinions in this blog post are my own.

How sponsored posts fit into your monetization strategy

Sponsored posts are a great way to make money with your blog because they don't get in the way of other monetization strategies. Here are the main ways blogs make money:

  • Display ads

Pros

  • You get paid per click or per impression. You get paid regardless of whether anybody buys anything, which is great.

Cons

  • The downside is that payout rates are pretty low.
  • Affiliate marketing

Pros

  • You get paid a commission every time someone buys a product through your link. You can promote other people's products and never have to deal with creating one of your own nor dealing with customer service.

Cons

  • The downside is that you are helping to grow someone else's business instead of your own.
  • Your own products

Pros

  • You set the prices and there's no middleman between you and the customer.

Cons

  • It takes time and the right idea to create a product of your own that sells.
  • Sponsored posts

Pros

  • You get paid to write a blog post and share your opinions. The beauty of sponsored posts is that you can use it in addition to any of the monetization strategies listed above.

Cons

  • When you work with brands, they become your boss. This means they control the content and they issue a deadline.

How to get sponsored post opportunities

Just waiting to be contacted by companies isn't going to work. To get more sponsored post opportunities you need to register on sponsored post networks.

Here are 19 networks built to connect advertisers with bloggers. Get your blog registered on each of these networks, you're bound to get some interest!

Reach out to brands

Rather than wait for sponsors to contact you, proactively go after them!

This part is so important to growing your sponsored posts income. Contact businesses within your niche and pitch your idea.

You have nothing to lose.

Craft up an idea and pitch it to as many businesses within your niche as you can find. You are bound to get some takers.

This approach works best when you see that a brand has already partnered with another blogger in your space. If they're active on social media, give them a quick mention and tag them to get their attention.

Then, hit them up and propose a collaboration similar to their collaboration with the other blogger.

Sample email sales pitch to brands

Brands get pitched to all the time, so if you don't send the right information over in your first email you just won't get a response.

Email subject: My readers would love your product/service. Let's make it happen!


Introduction: Who you are, what you do and why it matters to them. Make it easy for them by sharing why their product/service will help your readers.


Keep the introduction short and get to the point. I'm sure they get emails like this every day and will appreciate your directness.


Your partnership idea: While they know their product - you know your audience. Share your idea for a sponsored post that makes sense for both parties.


Show off your stats: Mention where you have been featured on and show an example of a previous sponsored post if you have one.


Mention your blog traffic, social media follower counts and email list subscribers count. Attach your media kit.


Your personal sendoff,

Your Name, Your URL

Create a media kit

Don't be intimidated at the thought of creating a media kit. It is super simple to create.

A media kit is just a simple pdf file that has a little about you and your site, your traffic data, and social media follower counts.

You can create one using Canva for free. They even have media kit templates you can use. Save the file as a PDF when you're done editing and you are done.

Keep a list of media contacts

When a business buys a sponsored post from you it may be the end of the transaction, but it's only the beginning of the relationship.

Keep each contact in a spreadsheet or even with a tag in your email marketing provider.

To do this with ConvertKit, add the emails with and tag them as sponsors. You can then send an email periodically to the list with your updated blog stats stating you're open for collaborations.

This contact list is so valuable. It will be the well that you can keep going back to year after year.

Have an easy-to-find contact page

Make it super easy for brands to contact you. You can add a contact form using a page builder like Thrive Architect, Elementor or Divi.

Another alternative is to use a plugin like WPForms.

Many brands use Google to find blogs to partner with. They type in something like "blog + niche + sponsored post".

Will your blog show up in the search results for that phrase? Most likely not. Unless of course you create a contact page using those keywords.

So rather than having an empty contact page, state that you are open to brands contacting you for collaborations.

Use the words sponsored, influencer, campaign, media kit, and advertising (along with your niche) to show up in Google search results for these terms.

For example:

I'm a (niche) blogger who writes about the latest trends in (niche-related keywords). I'm open to collaborating with brands on (sponsored posts) and on (social media site).


Here is a link to my media kit. If you're interested in discussing further, fill out the form below or email me at: email@domain.com

Did you find this post useful in any way? Boy I sure hope so, otherwise I've utterly wasted my time! Anyways, please share this post on Facebook!

Sponsored posts for bloggers

Until next time,
Edwin, DoSixFigures.com

just a little > about me

About edwin

Edwin Contreras is the professional blogger behind Cash The Checks and Do Six Figures. Over the last 17 years, he has started over 100 profitable blogs on his way to a six-figure income as a full-time blogger. He is now obsessed with helping people just like you escape the 9 to 5 and make serious money online. You in?

learn more > earn more

continue > the conversation

  • Is it sponsored post has duration of time? Is there an expiration date or you decide when will you remove the post anytime?

    • Hi Edward and thanks for your comment!

      If it is not clearly spelled out beforehand, feel free to remove it after 1 year.

      But be careful, sometimes a sponsored post ends up ranking in Google so be sure to check if the post is getting any traffic first.

  • Great list of sites to get sponsored posts, I’ll check it out!

    Thanks for sharing!

  • Winnie Xu says:

    Hi Edwin, I always wondered how bloggers are able to find affiliate marketing / sponsored post opportunities. It seems so hard to get companies interested in partnering up with a small blog that’s just starting up. But thanks for introducing Linqia and Valued Voice, I will definitely check it out!

  • Hello Edwin,

    Nice to meet you! Glad to find your blogs catch my eyes and your story touched me. That was awesome that a failure who never give up and fight for….
    I love enjoy reading here. First stop on your blogging pose.
    I must say so impressed for your passion that love to help other.
    This is so great!! #KindnessHeart 😊So do I, same concept that fit my life style and my personally
    Thank you for share ur experiences and how to start to be a blogger here. I love to read, write, and learn all new things to gain my knowledge. One of my wishes to be a writer and blogger from life experiences and all my knowledge that I would love to share and can work wherever I can be when it s time. 😇
    ~ PK

    • Yes that freedom to work on your own schedule doing what you love is the best!

  • $450 is amazing! 😎 Sponsored posts are an awesome way for new bloggers to begin monetizing their blog.

  • Hey Edwin,
    Found you on Pinterest 😉
    I started making money with sponsored posts on my blog early enough to agree with what you’ve written here. I remember one of my clients paying $450 per post at the moment I was not getting over 100 daily readers.

    Thanks for the awesome education

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Begin your six-figure journey

    Do Six Figures Bootcamp shows you the exact steps I've used to build multiple successful blogs.

    If you're serious about making real money with your blog - you need this course!

    __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"82e2b":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"82e2b":{"val":"rgb(19, 114, 211)"}},"gradients":[]},"original":{"colors":{"82e2b":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
    Do Six FIgures BootcampGet the blueprint to a profitable blog!

    ready to start making big money blogging?

    Do Six Figures Bootcamp shows you the exact steps I've used to build multiple successful blogs.

    If you're serious about making real money with your blog - you need this course!

    __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"82e2b":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"82e2b":{"val":"rgb(19, 114, 211)"}},"gradients":[]},"original":{"colors":{"82e2b":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
    Let's do this!Get the blueprint to a profitable blog!

    © Do Six Figures  /  Privacy  /  Terms  / Courses

    >