Bloggers, do you need a media kit? Creating a media kit is an important step in landing sponsored post deals or other brand partnerships. In this blog post, I’m going to cover how to create a media kit for a blog.
If you’re panicking wondering how much time, effort, or money it’s going to take to make a media kit to pitch brands, let me step you right there. I’m here to help guide you every step of the way.
But before I show you how to create a media kit for a blog, let me go over what is a media kit and why you need a media kit if you want to make money blogging.
Ready to get started? Let’s boogie.
Media kit for bloggers FAQ
What is a media kit?
In the blogger world, a media kit is like a resume. The media kit is a document, usually a PDF, that will showcase the work you have done, your achievements, and your goals for the future. This file is something you would send to prospective brands or PRs you want to work with.
Some bloggers link to their media kit directly from their main menu. Others link to it from their contact page or about us page. You can also choose to keep your media kit private and only send it to companies you want to work with.
Why do you need a media kit?
Simply put, you need a media kit if you want to collaborate with brands. A media kit allows anyone you want to work with an opportunity to quickly see who you are and what your online presence looks like.
Maybe you’ve already had some reach out and ask to work with you. Maybe not yet. But when it happens, you’re going to need a media kit to send them information about your website.
Your media kit will allow you to market your blog effectively. Think of it as applying for a job. You wouldn’t go empty-handed, would you? Of course not! You show up with a resume ready to go.
How to create a media kit for a blog
Order a media kit on Fiverr
Want your media DONE with little to no effort? Just order a media kit from Fiverr! For as little as $15, you can get your media kit created as a PDF.
You would simply give your website info over to the freelancer and they’ll send you a ready-made media kit. Some may also allow you to choose a different font or color.
While this sounds good, keep in mind that you really want access to the source files, not just the PDF. That’s because you’re going to want to be able to make changes to the file as your site grows.
So, if you choose the Fiverr route, make sure and choose an option that provides you with the source files.
Create a media kit on Canva
While ordering a media kit on Fiverr is the easy way out, you don’t need to hire a web designer or outsource the job. Nope, you can do this by yourself using Canva! I’ll go over how to create your media kit in a bit. But I want to stress that it won’t cost you a dime.
While I’m a big fan of Fiverr, why not give it a try on your own first? With the examples I’ll show you later, you’ll see you are fully capable of making a media kit all on your own.
Word, Photoshop, etc.
If you decide to make your own media kit, keep in mind that you may have a new program to learn, and that can take a while. Regardless of how simple a program is, there still is a learning curve with anything new you use.
There are plenty of programs to create your media with, the most popular being Microsoft Word, Photoshop, Microsoft Illustrator, Adobe InDesign, Canva, and Picmonkey.
Use a media kit template
If you’re going to do this on your own, it’s best to start with a media kit template. Even though you start with a template, you can make your design uniquely yours.
When editing a template, the two main things you’re going to change is the font and the color. Match your theme font and color, making sure your media kit is easy to read. Remember, the media kit isn’t some fancy document created for readers. It’s created to show brands why they should partner with you.
What to put in your media kit
Blog logo and tagline
Of course, it makes sense to add your logo and your blog title. In addition, even though it’s obvious, make sure to add your URL. Sometimes, these media companies print out several media kits and interally discuss which ones to order from. So, you definitely want to include the basics.
Next, add your blogs’ tagline. A tagline is about 5-10 words that’s supposed to grab your attention and lure you into wanting to know more. If you don’t have a tagline yet, now is a great time to think of one.
Name and contact information
Even if you plan to include your media kit on your contact page, add your contact info. Like I mentioned earlier, some companies compile a list of media kits and contact you through the media kit – not through your blogs’ contact page.
After all, you’re trying to get more sponsored post deals, why not make it easy for companies to contact you?
It’s important to add your personal bio to your blogs’ media kit. This will include your likes, interests, achievements, and goals. There is no set standard on how long to make your bio. Just make sure it’s not too long! The goal is to make it easy to read and describe why you started your blog and who you want to help.
Adding a picture of yourself will only enhance your media kit. Companies want to work with you, not just your blog. This will help give your media kit a personal touch.
Your blogging statistics
Any business or brand you want to work with will want to see what type of results your blog can bring to their company.
Share how many subscribers you have on the social media channels where you connect with your audience. For most, this would be Instagram, YouTube, Pinterest, Facebook, and/or Twitter.
The other blogging statistic you want to include is your pageviews. You can get this straight from Google Analytics. Use your average monthly pageviews for this metric.
Finally, add some demographics so the company you’re hoping to collaborate with sees that your audience is a match to their products or services.
In this section, you will want to add what type of partnerships you’re looking for. Some of these can include product reviews, giveaways, social media promotion, ambassadorships, etc.
I always think it’s a good idea to list prices next to your services. This will help a company pick one that is in their budget range. If you choose not to include prices, the benefit to that is you can create rates that fit each company and their brand.
Adding testimonials is a great way to show why other companies should work with you. This can be as simple as adding a logo of a brand you have worked with or sharing what you did for the brand.
Another great option is placing a review of a company that you worked with. This will not only prove your reputation, but it can encourage other companies to jump on board with you.
Getting that great review or quote may take some effort on your part, though. Make sure to follow up with anyone you have worked with and ask them to give you a review. I know it can be difficult to ask but it is worth it to be able to add this to your media kit.
Blogger media kit examples
Now that I have talked about what goes into making a media kit, let’s take a look at some great examples. This is going to take all the points I talked about and will give you some helpful examples to learn from.
This is one of my favorite examples! It shows how fun and exciting you can make a media kit feel. One thing I love about this media kit is that its easy to find information. It also is stunning and gives me a good gauge on what Corina does.
What can we take away from this kit? Coordinate your colors and make your information stand out. Do not hide your stats or information in a wordy paragraph. Instead, make it easy to quickly glance at.
In this media kit, we see the same circle style going on. However, I want you to notice that even though the templates are similar, it has a completely different feel.
Some key points I want to highlight is the use of her tagline “technology for life”. I love that it’s right at the top and lures me to want to know more. Another takeaway point in this is that Michele makes sure to use her full name. I think that is a definite must!
Here is another great media kit that is well organized. This one is a little different than the others I looked at. This focus has a lot more text-heavy. Yet she did a great job keeping it simple and easy to read.
Dani put in some fantastic reviews and a good display of her other work with sponsorships. Some good takeaway points are, if you are not using a lot of pictures, keep your paragraphs brief and well organized. They can be organized by color or by bordering your points.
Anna is the creative mind behind this media kit. In it, you can see her URL clearly and her bio stands out. This kit shows a great way to use pictures to grab their interest. Her tagline is visible and fun right at the top of the page.
I love how she shows her most popular blog posts and gets creative on what kind of offers she has. When you read her media kit, you really feel like you get to know her and would look forward to working with her. So, take note of these points and make your media kit fun and uniquely you!
Media Kit Templates
The best way to create a media kit for a blog is to use a template from Canva. Simply choose from one of these templates, make your changes, and you’re good to go!
Wrapping it up
As you grow in your blogging and want to work with brands, you need a media kit to show them why they should work with you.
If you don’t have a big audience yet, this shouldn’t stop you from creating a media kit for your blog. Brands are looking for bloggers who have a devoted audience. In other words, engagement matters, not just total pageviews.
Hope this helped you create a media kit for a blog!
Until next time,