Tools to Write Viral Headlines
Lesson 5 Module 1
Here are some tools I use to help me write viral headlines
Helps with spelling and grammar in the free version. In the pro version it helps with wordiness, confidence, and synonyms for your headline.
Tool #1: Grammarly
Thrive Headline Optimizer
This WordPress plugin lets you input a few different headlines for a blog post. Then it conducts a test (based on user engagement metrics) to determine what's your best headline.
Tool #2: Thrive Headline Optimizer
Coschedule Headline Analyzer
This free tool gives you an instant score on your headline. You can add several headline ideas and see which one is best.
Tool #3: Coschedule Headline Analyzer
You can (and should) write different headlines for different traffic sources. A good headline for Google might be lousy for social media and vice versa.
Using the Yoast SEO plugin, you can write a headline for Google's eyes only. You can also specify a different headline for Twitter and Facebook.
You can edit your SEO headline directly from the WordPress post page on the Yoast SEO tab. Click on the title and write your custom "meta title" here.
An SEO headline needs to have the exact keyword phrase you're targeting early in the title. Your title should also be short so it doesn't get cut off in Google's search results.
Social media headline
In social media, you can pay less attention to word/character counts and keyword optimization. The name of the game for social media is attention-grabbing headlines meant to drive clicks.
To edit your social media headline, from the Yoast SEO section on the Edit Post page, click on the Social tab and edit your Facebook and Twitter titles.
When someone shares your content on these platforms, they will use this custom title you created.
Tool #4: Yoast SEO
You can test just about anything with Facebook ads. You can test the image, the offer, the price, and of course the headline.
Pick 3 headlines you like best and run a $30 test, $10 for each one. Pick the ad with the highest CTR.
Note: You can also run a free test on Twitter. Tweet out a different headline once a day for 3 days. You can check the results in your Twitter analytics.
Tool #5: Facebook Ads
ConvertKit has built-in A/B testing of email subject lines.
If you send out an email blast to your subscribers after you publish a new blog post, consider conducting an A/B test of your headline.
Here's how A/B testing works with ConvertKit:
1. They send Subject line #1 to 15% of your recipients.
2. They send Subject line #2 to another 15% of your recipients.
3. They wait 4 hours to collect data
4. They send the winning subject line to the remaining 70% of your recipients.
Tool #6: ConvertKit
Capitalize My Title
Unsure of which words to capitalize for your headline? Try this free tool.
With it, it will turn headlines like this:
Wrong: How To Get More Traffic In 2 Weeks Without A Big Ad Budget
Correct: How to Get More Traffic in 2 Weeks Without a Big Ad Budget
Tool #7: Capitalize My Title
Capitalize My Title Headline Analyzer
Want a detailed analysis of your headlines? Try this amazing free tool. With it, you'll get:
Tool #8: Headline Analyzer