Email marketing terms
Lesson 3 Module 2
Before I get started here are some email marketing terms you need to know, as I'll be using them in this course.
1. Email service provider - Examples of ESP's are Gmail, Hotmail, etc.
2. Email marketing provider - For example, ConvertKit, Mailchimp, Aweber, etc.
3. Whitelist - This is when a user adds your email to their safe senders list or to their contacts. When someone whitelists your email, they will not end up in the spam folder.
4. Soft bounce - This is when an email bounces back (undeliverable), but not because the email doesn't exist, but because the mailbox is full or the server is down.
5. Hard bounce - This is when the email bounces back because the email address doesn't exist.
6. Single opt-in - This is when users are automatically confirmed to your email list with no action required.
7. Double opt-in - A double opt-in list is one where you require users to click a confirmation email to be confirmed on your list.
8. Opt-out - This is when someone unsubscribes from your email list.
9. Open rate - This is the percentage of people who open your email. An transparent image (1x1 pixels) is added to each email. If the image loads, your email marketing provider reports it as an email that was opened.
Keep in mind that many people have images turned off by default, so this number isn't entirely accurate.
10. Click rate - This is the percentage of people who clicked on any link in your email.
11. Segmentation - Categorizing your list into groups like Beginner, Intermedia, and Pro is an example of a segmented list.
12. Landing page - This is a page that's built for the sole purpose of getting email subscribers.
13. Deliverability - The ability to get your emails into the inbox of your subscribers.
14. Email series - An email series is an automated series of emails sent to subscribers once they opt-in to your list.
15. CAN-SPAM Act - This is a law that governs rules of commercial email. It gives consumers the right to opt-out of receiving messages and emails must include a valid physical mailing address