(Re)Design Your Blog In 2020 The Right Way
Lesson 12 Module 5
Far too often new bloggers get carried away with their design and turn their blog into a cluttered mess.
When it comes to your blog design, simple is better.
Once you unlock the formula for a blog design that's easy to read, you will notice better blog engagement stats, more blog comments, more social shares and even better Google search rankings.
Let's design a clutter-free blog that puts the focus where it should be: on your content.
Step 1. Use Thrive Theme Builder.
You need full control of your website. When you use a blog theme, you are limiting the design of your blog. What if you want a bigger logo or a wider page? What if you want to display related posts within the content with thumbnails in a grid?
Regardless of what you want to create, you need a theme that gives you the freedom to change anything you want on any page.
Previously with Thrive Architect, you could design blog posts and pages. But with the new Thrive Theme Builder, you now have full control to edit all parts of your website including: the header, the footer and the sidebar.
If you are already a Thrive Themes member, you can already start using it. Otherwise sign up here.
Step 2. Use their Shapeshift default theme
It helps to start with a template you can edit, rather than a blank canvas.
Once you have Thrive Theme Builder, use their default Shapeshift theme to get started.
Shane from Thrive Themes created this YouTube video to show you how to design your blog step-by-step.
Step 3. It's not about you, it's about your readers.
Above all else, your blog design needs to be functional. You can worry about color patterns and fancy effects later.
For now, it needs to be extremely easy to use and navigate.
The big issue is spacing. Your text needs room to breathe. We're not writing research papers here. With a blog you want a legible font, large text, proper spacing and short paragraphs.
Add stock images (from Pexels) within your blog posts. It helps break up large pieces of text and makes your content more visual.
Use a plugin like ShortPixel to automatically reduce the size of your images so your blog loads faster.
You can also consider embedding a YouTube video if it helps demonstrate what you're trying to get across.
Step 4. Don't forget to add your opt-in offer
Add an opt-in offer 3-4 times throughout a blog post. The best location will be within the content, as long as the offer is relevant to the content.
This doesn't mean you should fill up your post with opt-in forms. You can have (and should) have multiple forms per page and still not disrupt the user experience.
Lightbox pop-ups: You can add a lightbox pop-up appear that is: time-delayed, scroll-depth based and/or on exit intent.
Ribbon opt-in form: Have a thin one line opt-in form displayed on the page as the user scrolls.
Two-step form: This is a simple link that when clicked, pops up your opt-in form.
You can implement these with Thrive Leads.
Alright, that's it from me!
Until next time,