Making Money

What To Expect

Lesson 2 Module 1


We are not going to blog about your passion (unless it can make you money).

I don't have a problem with passions. Heck, creating this blog course is something I've been wanting to do for years. My only beef with passions is when you pursue something because you like it, not because it makes money.

We are not going to become content publishing machines (unless you're being paid per post).

This idea of throwing a bunch of crap at the wall and seeing what sticks doesn't work. We are going to publish quality content that makes a difference in the lives of your readers.

We are not going to get rich quick (unless you sell your site).

We're going to build a brand from the bottom up. No tricks. No gimmicks. No scamming. We're going to provide value and build trust and ultimately make good money. This takes time.

The "shortcut", if you will, is to sell your site after a few months to the high bidder. I've done it before. Start a blog, build up traffic and then list it on Flippa. But that's not what this course is about. In this course, we're going to build a business that continues to grow year after year.


We are going to work our asses off.

There's a time to grow and a time to play. When you're starting a business, it's grow-time!

We are going to have wins.

And we're going to celebrate them. A win is a blog that's live, your first post, your first subscriber, your first sale and then milestones after that.

We are going to have breakthroughs.

There's going to be some aha! moments when we start putting the puzzle pieces together.

We are going to fail.

Fail fast so we can learn fast. The more you fail the more you learn. And the more you learn the more you earn!

We are going to get back up again.

And every time we get back up we're going to be smarter and tougher.

We're going to grow every single day.

Every day we will take one step forward and we'll inch our way towards our goal. We're going to build this thing brick by brick and every day you, your blog and your business will get better.