Domain Name Rules
Lesson 15 Module 3
Follow these rules for choosing the best domain name for your business.
1. YOUR BLOG NAME NEEDS TO BE EASY TO SAY AND EASY TO SPELL.
If you want to have a brand name (and you should), you need a name that is easy for others to say and spell.
It helps if your blog name has some personality. I'll take something catchy that's 4 words long over a short name that's hard to say and hard to spell.
A longer name isn't going to hurt you if it's catchy. I would rather have SillyWillyFromPhilly.com as opposed to x15r.com.
2. USE A DOT COM DOMAIN.
Your domain name is real estate and what matters in real estate? Location location location. You want to build on the most sought-after land: the land of the dot com.
I know it's tempting to nab a one word domain in some new obscure domain extension. But most average users are still unaware that there are thousands of new domain extensions. Instinctively they'll want to add dot com to your brand name.
So I'd avoid getting Julies.jewelry and would prefer JuliesJewelry.com. Likewise, I'd avoid getting kyle.accountant and instead choose AccountantKyle.com.
3. AVOID NUMBERS.
Avoid using numbers in your domain name. If you use one, you'll have to mention that it's a number every time you say your brand name to anyone.
For example, cars4cash (the number 4, not the word four) or Road2Happiness (the number 2, not the word two).
4. NO DASHES IN THE DOMAIN NAME.
I know that most good dot com domains are taken. But don't be tempted into adding a dash to get the name you want.
You need to own your brand name. Not only could you be violating the copyright of the non-dash version, you will be gifting them free traffic.
Dashes in domain names became popular about 10 years ago, back when it was relatively easy to rank on Google for a keyword phrase if you owned the exact match domain.
For example, if you wanted to rank for "homemade dog treats" you would just register homemade-dog-treats.com and you'd be boosted to at least the first page.
Those days are long gone. There's no need to have your exact keyword phrase in the domain name. Google is smart enough to rank you based on your content and who links to you, rather than your domain.
For example, I'd avoid wealth-secrets.com and opt for SecretsToWealth.com instead.
5. MAKE SURE IT HAS NO PRIOR HISTORY.
The last thing you want is to build a brand someone else has already used (or ruined).
Go to Google and search for your domain name in quotes. So if you wanted the brand name "Dog Trainer Daniel" you would look for the following search terms in Google (with quotes).
"Dog Trainer Daniel"
You'll need to make sure there is no history with your domain name and blog name.
Use the Wayback machine to check what websites have ever been built on that domain. Ideally, you will want to be the first owner of that name.
You can use Namechk to see if the social media profiles are available for your selected brand name.
You can use Mxtoolbox to confirm this domain name not on any spam email blacklists.