254 Content Marketing Quotes to Make You a Better Blogger

254 Content Marketing Quotes to Make You a Better Blogger

Best content marketing quotes

Bloggers can’t underestimate the benefits of content marketing. So in this blog post, I decided to put together the best content marketing quotes to inspire you to create better content.

What is content marketing? Content marketing is the way bloggers like you can monetize your blog.

At the heart of blogging is content (blog posts). The point of creating that content is to bring new people to your website. From there, you want to convert that visitor into an email subscriber and a customer.

Best content marketing quotes for bloggers

1. Contrary to what our short attention span would seem to indicate, 9x more leads are generated through the use of long-form, rather than shorter, articles. – Miles Anthony Smith

2. Pushing out content you want to publish is a lot different than executing a successful content marketing program that connects with customers by delivering meaningful experiences that are contextually relevant. – Ardath Albee

3. The only way to win at content marketing is for the reader to say, ‘This was written specifically for me. – Jamie Turner

4. To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves. – Michelle Stinson Ross

5. Nobody cares about your products, except you. Create interesting content! – David Meerman Scott

6. Do not confuse location with direction. Location is where you are, direction is where you are going. – Laura Busche

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

8. The greatest content in the world is worthless if no one sees it. Great content is the first step, but an effective content marketing strategy is the game changer. – Michelle Segrest

9. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. – David Ogilvy

10. Story is king. Everything else is slave to story. – Casey Neistat

11. Content is two things, message and channel. It’s what you say, and how you deliver it. – Josh Steimle

12. The world has changed. Most content stinks. Attract people through stories they love. – Michael Brenner

13. I think the hardest part for any startup is to rein in the desire to ‘throw shit against the wall and see what sticks’ versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same. – Stephanie Hay

14. Content should ask people to do something and reward them for it. – Lee Odden

15. Power doesn’t come from content, power comes from the content that moves. – Mark Schaefer

16. You need to create ridiculously good content – content that is useful, enjoyable and inspired. – Ann Handley

17. The ultimate content strategy is listening. – Marcus Sheridan

18. Market like the year you are in. – Gary Vaynerchuk

19. Without facts and principles, data is useless. – Bob Hoffman, Writer, Speaker and Type A Group Partner

20. Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience. – Ann Handley, CCO, MarketingProfs

21. By communicating to, selling to, and serving customers in an integrated way, a cohesive message and customer experience are created, no matter how or where a customer reaches out. – Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product

22. Content that builds trust is human, personal, relevant, it isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust. – Seth Godin

23. Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? – Ann Handley

24. Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose. – Amy Woods

25. SEO is not something you do anymore. It’s what happens when you do everything else right. – Chad Pollitt

26. To stand out from the swell, we must quietly say only what is important. Briefly and with care. – Brian Solis

27. Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives. – Pawan Deshpande

“Content marketing is a financial asset with real value that grows over time.” – Michael Brenner

29. I notice increasing reluctance on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination. – David Ogilvy

30. Content is not king. Relevant, timely, and authentic content is king. – Bernard Kelvin Clive

31. Yes, content is king, but excellence is his queen. – Onyi Anyado

32. Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe. – Ann Handley

33. Make the prospect a more informed buyer with content. – Robert Simon

34. People want to be educated not sold. They will sell themselves if you just commit to educating. – Patrick McFadden

35. The buyer journey is nothing more than a series of questions that must be answered. – Michael Brenner

36. Simplicity is the keynote of all true elegance. ― Coco Chanel

37. What separates good content from great content is a willingness to take risks and push the envelope. – Brian Halligan, CEO & Co-founder, HubSpot

38. In today’s ever-evolving digital age, old-school marketing is not enough to get your technical product noticed in an extremely saturated, competitive landscape. – Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product

39. Non-profit organizations have to build ships—memberships, relationships and sponsorships. – George Farris

40. Your brand is not what you sell. – John Iwata, IBM

41. Great content inspires action. – Dane Brookes, Content Marketing Revolution: Seize Control of Your Market in Five Key Steps

42. If you don’t like what is being said, then change the conversation. – Don Draper

43. Adapt to your customer’s needs. They expect it. – Scott Abel

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

45. Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling. – Demian Farnworth

46. Content is king but engagement is queen, and the lady rules the house! – Mari Smith

47. Content is king, but distribution is queen. And she wears the pants. – Jonathan Perelman

48. In a sea of mediocre content, a brave tone can be a big differentiator. – Ann Handley

49. Content Marketing is a commitment, not a campaign. – Jon Buscall

50. No matter what you do, your job is to tell your story. – Gary Vaynerchuk

51. Create content that reaches your audience’s audience. – MarketingProfs

52. Google is the new corporate homepage. – Jeremiah Owyang

53. When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way. – Ann Handley

54. I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer. – Shane Snow

55. As the founder of this very important life of yours, you must decide to do less, to do your most important things. – John Jantsch

56. Content is the key, because it’s how a website creates an online experience.”— Adam Audette

57. Your great content creates an audience disproportionate to the others in marketing. – Jay Baer

“It’s not the best content that wins. It’s the best-promoted content that wins.” – Andy Crestodina

59. A penguin cannot become a giraffe, so just be the best penguin you can be. – Gary Vaynerchuk

60. When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results. – Robert Rose

61. An essential aspect of creativity is not being afraid to fail. – Edwin Land

62. We want our viewers to be 100% successful. We want them to feel good about themselves. I don’t really care that they are impressed by me. I want them to be impressed with the dinner they made, the adventure they went on … that’s the main goal. – Racheal Ray

63. The aim of marketing is to get and keep a customer. – Peter Drucker

64. Be okay with changing course & diving deeper. – Julia McCoy

65. The consumer is not a moron; she is your wife. – David Ogilvy

66. Text, images, and video are the paint swatches of st-century artists—with a single catch: this form of art has to communicate, engage, and sell. – Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine

“The essence of strategy is choosing what not to do.” – Michael Porter

68. Audience members will MAKE time for content if they find something that interests them. – Andrew Davis

69. If your website was a city, there would be a highway of visitors flowing through it. But if you don’t know where that highway is, you don’t know how to guide traffic. You don’t know where to put the billboards. – Andy Crestodina

70. Content marketing can turn your customers into brand ambassadors when they share content that you created that is valuable to a larger audience. But the first step is to KNOW YOUR AUDIENCE. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product

71. Content is a double-edged-sword. Good content can become a crowd-puller whereas bad content can be lethal and pull you down. – Hecate Strategy

72. Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. – Robert Rose

73. A lot of marketers are under the assumption that simply creating more content than the competition will get them the results they want. I beg to differ. If Google algorithm updates like Panda and Penguin have shown us anything, it’s that quality trumps everyting else. – Neil Patel

74. You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important. – Page One Power

75. Design like you are absolutely right, then optimize like you were wrong from the start. – Jordie van Rijn

76. Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to. – Ann Handley

77. Content creation is come up with ideas to solve a problem, design systems and frameworks to get results. – Chinmai Swamy

78. I think marketers are very message-focused. They know what they want people to hear. They have to work backwards from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message. – Andy Weir

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

80. When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP. – Rand Fishkin

81. A year from now, you’ll wish you had started today. – Karen Lamb

82. As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about. – Larry Weber

83. Behind every tweet, share, and purchase, there is a person. Care more about the person and less about the share. – Shafqat Islam

84. The next evolution of content marketing is not more content; it’s better distribution. – Christopher Penn

85. Real content marketing isn’t repurposed advertising, it is making something worth talking about. – Seth Godin

86. Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date. – David Beebe

87. I want to do business with a company that treats emailing me as a privilege, not a transaction. – Andrea Mignolo

88. It’s a great time to be a content creator. There are so many highways and not enough cars. – Scooter Braun

“Make your customers the hero of your stories.” – Ann Handley

90. Posting nice content on social media alone is outdated as the black and white TV. Keying into current trends, trending hashtags, searchable keywords and share-ability are the new social currency – Jerry Oche

91. Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. – Robert Rose

92. When you start with what’s at stake for the buyer, you earn the right to their attention. – Jake Sorofman

93. If you can provide the answers to your potential customers’ questions before they even ask you, you will become the subject matter expert and win their confidence and respect. Content marketing helps to grease the wheel of the buying process substantially. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product

94. The notion of marketing to customers by interrupting them repeatedly with advertising or other intrusive messages simply doesn’t work anymore, and, frankly, it is selling your brand short. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product

95. Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience. – Rand Fishkin

96. You can’t sell anything if you can’t tell anything. – Beth Comstock, Vice Chair of General Electric

97. Stories have the power to engage prospects with an emotional hook that endears them to a brand. – Heather Pemberton Levy

98. Strategic content marketing actually costs less per lead and generates more qualified leads than traditional marketing. Outbound and other traditional marketing methods do not generate the same amount of leads, and they end up costing more over time. – Miles Anthony Smith, Why Stuff Sucks

99. In an ultra-competitive landscape, consumers of technical products want to know more than just the specifications and capacity of the products they need for various applications. They want to know what product will solve their problem, and they will pay anything to find the answer. Content marketing is the key to making this connection. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product

“Content Marketing is all the Marketing that’s left.” – Seth Godin

101. Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. – David Meerman Scott

102. If we face the truth, we know that content marketing is about making money. – James Allen

103. Today’s industrial marketers must learn to adapt with creative ways to implement and leverage new media. – Charli K. Matthews, Empowering Brands

104. Context should be driving all your content. – Steve Haase

105. Banners have 99 problems and a click ain’t one. – Scott Sorokin

106. A click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title. – Rand Fishkin

107. Tools are great, but content marketing success is about the wizard, not the wand. – Jay Baer

108. Revenue is king. Tying your content to revenue and lead gen is critical to success. – Elizabeth Clor

“When creating content, be the best answer on the internet.” – Andy Crestodina

110. Content is not king, but a president elected by the votes of those whom it aims to rule. – Raheel Forooq

111. Inspiration doesn’t respond to meeting requests. You can’t schedule greatness. – Jay Baer

112. I want my online content to be so good that Google’s web crawler stops and says “Dayyyum son! – Ryan Lilly, #Networking is people looking for people looking for people

113. My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. – Dan Lyons

114. There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each. – Michael Brenner

115. Good marketers see consumers as complete human beings with all the dimensions real people have. – Jonah Sachs

116. Content marketing is the gap between what brands produce and what consumers actually want. – Michael Brenner, CEO, Marketing Insider Group

117. Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. – Rick Levine, Author of The Cluetrain Manifesto

118. Clients don’t care about the labor pains; they want to see the baby. – Tim Williams

119. A lot of marketing funnels out there aren’t suffering from bad writing; they’re suffering from the wrong type of content. As you’ve probably heard before, ‘For every job, there is a tool.’ The same goes for the content in your funnel. Give your funnel the best possible chance of succeeding by outfitting it with the most powerful content for every stage. – Julia McCoy

120. If we sat there for two hours, and I didn’t deposit anything that could help you get any further, what is the point of that? If I make 7 million people laugh next year, and nobody was better as a result of it, then I need to go fill out an application somewhere. – Michael Jr.

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

122. Content creation is not about writing blogs, shooting videos and recording podcasts – that’s content production. – Chinmai Swamy

123. Before you create any more ‘great content,’ figure out how you are going to market it first. – Joe Pulizzi and New Barrett Authors of Get Content Get Customers

124. If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game. – Jason Miller

125. What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens. – Jolie Miller

126. Exceeding expectations creates the biggest impact. – Jay Baer

127. Useful & Enjoyable & Inspired = Innovative Content. – Ann Handley

128. Another plate wouldn’t have brought me any greater satisfaction, because contentment doesn’t double by the serving. – Andie Mitchell

129. We need to stop interrupting what people are interested in and be what people are interested in. – Craig Davis

130. You stand out more by being weird than fitting in. – Emma Tupa

131. In the digital era, content is the most important asset a business can have. It’s no longer your product or your service, it’s the content you create about it (and around it) that gets you found and noticed. – Iliyana Stareva, Inbound PR: The PR Agency’s Manual to Transforming Your Business with Inbound

132. Best way to sell something: don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin

133. Don’t be a salad, be the best damn broccoli you could ever be. – PewDiePie

134. When you are writing keep asking yourself “so what” until you are sure what is in it for the customer. – Ann Handley, Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

135. Good content isn’t about good storytelling. It’s about telling a true story well. – Ann Handley

136. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook

137. No matter what your content is about, if someone clicks through to see your content, they’re looking for an answer to something. Rather than giving them the runaround, give them what they’re looking for. Answer their question simply and clearly and with as little jargon as possible. – Kevin Ho

138. Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. – Seth Godin

“Content Marketing is not a tool to generate backlinks. It is an effective marketing tool to engage audience. Backlinks are bonus.” – Hecate Strategy

140. Be specific enough to be believable and universal enough to be relevant. – Ann Handley

141. These days, people want to learn before they buy, be educated instead of pitched. – Brian Clark

142. Maybe stories are just data with a soul. – Brené Brown

143. The purpose of content is to create action. – Josh Steimle

144. Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs. – Lymari Morales

145. Marketers need to build digital relationships and reputation before closing a sale. – Chris Brogan, Chief Executive Officer of Owner Media Group

146. One of the best ways to sabotage content is to not tie it to your goals. Know why you’re creating content. – Ellen Gomes

“Content is the reason search began in the first place.” – Lee Odden

148. Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. – Amrita Sahasrabudhe, Vice President Marketing at FastMed

149. Brands need to take the phrase ‘acting like a publisher’ literally. – Dietrich Mateschitz, CEO of RedBull

150. Stop vomiting your content on every channel. – Andrew Davis

151. I feel myself and so many people I know spend our days running, running, and rushing on the hamster wheel, but where you are going is not where you are meant to be going. It’s all a waste of time. We all tell ourselves we don’t have time, but what is more of a waste of time than killing yourself to get somewhere you don’t want to go? –Sally Hubbard

152. Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. – Tim Frick

153. Behind every piece of bad content is an executive who asked for it. – Michael Brenner

154. What makes content engaging is relevancy. You need to connect the contact information with the content information. – Gail Goodman

155. Content is the atomic particle of all digital marketing. – Rebecca Lieb

156. People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. – Matthew Gratt

157. You must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you’re creating. This is perhaps the most overlooked imperative in digital marketing today. – Mark Schaeffer

158. The future of content marketing is in your hands. – David Hahn

159. Without strategy, content is just stuff, and the world has enough stuff. – Arjun Basu

160. Too many marketers cobble together marketing tactics because of shiny object syndrome, chasing competitors, or simply acting on intuition. If data about your buyers reveal their preference to use search for top-of-funnel discovery and then forums to flush out solution ideas, then it makes sense to use SEO and social media to be where your customers are. If they like white papers, create them. And, if they prefer events, then host them. – Lee Odden

161. Your top-of-the-funnel content must be intellectually divorced from your product but emotionally wed to it. – Joe Chernov

162. Content isn’t king, it’s the kingdom. – Lee Odden

163. Less is more. Keeping it simple takes time and effort. – Jeff Bullas

164. Content is anything that adds value to the reader’s life. – Avinash Kaushik

165. Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. – Laura Fitton

166. People do not buy goods and services. They buy relations, stories, and magic. – Seth Godin

167. It is important to avoid jumping onto just any marketing bandwagon because other people say that a particular approach works. Because each business is different, the key is to uncover where your audiences are and what resonates with them. – Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product

168. Companies that speak in the language of the pitch are no longer speaking to anyone. – The Cluetrain Manifesto

169. We must move from numbers keeping score to numbers that drive better actions. – David Walmsley, Chief Customer Officer at House of Fraser

170. Grasping your audiences’ information search and media consumption habits is half the battle won as it will allow you to develop a clearly articulated narrative and fully integrated multimedia campaign that resonates with them. – Heinrich Louw, Lasso Consulting, How to Creatively Market a Technical Product

171. Marketing should be thought of as a filter, not a magnet. – Doug Kessler

172. Make your marketing so useful people would pay for it. – Jay Baer

173. Content marketing is the strongest and hardest possible soft sell. Real-world examples have power and add legitimacy to your message. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product.

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik

175. Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out. – Joe Pulizzi

176. Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. – Neil Patel

177. The key ingredient to better content is separating the single from the stream. – LinkedIn Marketing

178. If your content isn’t driving conversation, you’re doing it wrong. – Dan Roth

179. I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou

180. Don’t be distracted by those people that are always demanding something new. The strategy of making most of your content evergreen is powerful. It allows you to build an asset bank of content that can be constantly shared. – Jeff Bullas

181. When you feel the need to apologize or explain who you are, it means the voice in your head is telling you the wrong story. Wipe the slate clean. And rewrite it. No fairy tales. – Shonda Rhimes

182. We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, over time. – Joe Pulizzi

183. Effective marketing includes driving thought leadership and creating future industry leaders. – Charli K. Matthews, Empowering Brands, from the foreword of How to Creatively Market a Technical Product

184. We all want quick fixes and wins. That’s human but short sighted. Successful content marketing demands a long game mindset. Keeping fit and training requires persistence. Building a big brand is a journey. So keep going as there is no other way. Content marketing demands persistence. – Jeff Bullas

185. I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story. – Blake Mycoskie

186. Behind every piece of great content is a marketer, publisher, author who passionately and empathetically sought to help his or her audience. But how do you teach empathy to an executive who has none? The answer is fear. You have to show them that if you don’t create the best answer to your customers’ questions, someone else will. – Michael Brenner

187. Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion. – Jay Acunzo

188. Content marketing is no longer a numbers game. It’s a game of relevance. – Jason Miller

189. Great content is the best sales tool in the world. – Marcus Sheridan

190. Nothing great was ever achieved without enthusiasm. – Ralph Waldo Emerson

191. Thinking that every idea and piece of content you create must be the first of its kind is a trap. – Sujan Patel

192. More content is not better. What’s the worst case scenario if we slow ourselves down and do some analysis? – Kristina Halvorson

193. Be regular and orderly in your life, so that you may be violent and original in your work. – Gustave Flaubert

“Your blog is your best networking tool.” – Andy Crestodina

195. Engaging content is far more about brains than budget. – Ann Handley

196. People don’t buy what you do, they buy why you do it. – Simon Sinek

197. 10x content—content that performs 10 times better than competitors—must be mobile first. – Adam Monago

198. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. – Bill Gates

199. Content marketing should be an active and discrete business model within the organization. – Robert Rose

200. Your brand is not for everyone. – Tamsen Webster

201. A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach. – Brian Clark

202. If your content marketing is for everybody, it’s for nobody. – Joe Pulizzi

203. Your impact is measured not by what you do, but by what happens to other people when you do it. – John Jantsch

204. Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. – Amber Naslund

205. Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation. – Peter Drucker

206. The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it. – Karin Timpone

207. Build something 100 people love, not something 1 million people kind of like. – Brian Chesky

208. I used to think that when I added stuff to my brain I’d get smarter. But this is not true. For instance, if I look up when Charlemagne was born I’d just add a fact to my head that I will forget tomorrow but will clutter my subconscious mind. This won’t make me smarter. Subtraction, and not addition, is what makes the window to the brain more clear, wipes away the smudges, and opens the drapes. – James Altucher

209. Google only loves you when everyone else loves you first. – Wendy Piersall, Author, Blogger and Artist

210. Content Marketing provides 4x the ROI of our traditional marketing spend. – Julie Fleischer

211. Give value, give value, give value. And then ask for business. – Gary Vaynerchuk

212. It’s important to slow down our marketing to get the basics right. – Ann Handley

“Content is fire, social media is gasoline.” – Jay Baer

214. Stop publishing things just because you always have. – Lymari Morales

215. Marketing is really just about sharing your passion. – Michael Hyatt

216. Before you try to create a viral book, create a viral idea. – Josh Steimle

217. Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time. – Aaron Wall

218. Make the customer the hero of your story. – Ann Handley

219. What is quality content? Ultimately, the consumer decides. – Joe Chernov

220. Every email is a customer survey of your target market, by testing they vote on what resonates best with them. – Kath Pay, Founder and Senior Consultant at Holistic Email Marketing

221. Technology may change the way we communicate, but the relationship building truths will always stay the same. Stay true to them, in life and in marketing. – Ekaterina Walter

222. When people put their kids to sleep, nobody tells bedtime facts. – Jonah Berger

223. Content marketing represents the gap between what brands produce and what consumers actually want. – Michael Brenner

“Either write something worth reading or do something worth writing about.” – Benjamin Franklin

225. Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. – Michael Brenner

226. Invest in creating juicy, meaty, incredible content. Great content can be repurposed in hundreds of ways. – Stacey Kehoe, #TheContentWaterfall

227. We tend to look at content as standalone assets and evaluate performance in a vacuum, cherishing those assets that perform well and discounting those that don’t. But there’s more to consider. We need to look at content metrics that reflect how well our content is at playing nicely with other content. In essence, how good it is at guiding progress—becoming a conductor for engagement and intent. – Ardath Albee

228. Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear

229. Having an effective content marketing strategy can set you apart. It can turn browsers into buyers. It can convert customers into fans and advocates. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product

230. The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them. – Joe Pulizzi

231. Pro tip: Watch political campaigns. That’s where innovation is happening in content marketing. – Devon Hopkins

232. The key ingredient to a better content experience is relevance. – Jason Miller

“Stop selling. Start helping.” – Zig Ziglar, Author and Motivational Speaker

234. Business has only two functions—marketing and innovation. – Milan Kundera

235. You have to ask yourself, whenever you are producing any type of content, who will amplify this and why? – Rand Fishkin

236. Content that cannot be repurposed and re-used again may prove to be unhealthy for the organization. – Krishna Mohan Avancha, Reset Rethink Reposition

237. No content should be a dead end. Plan for where to put it next. – David Beebe

238. Why waste a sentence saying nothing? – Seth Godin

239. There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve. – Rebecca Lieb

240. Content: there is no easy button. – Scott Abel

241. Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche. – Joe Pulizzi

242. What helps people, helps business. – Leo Burnett

243. Your goal should be to own quality time in your customer’s inbox. – Andrew Davis

Content is king.” – Bill Gates

245. It’s probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertiser make out well in this model, the real winners are consumers. – Shane Snow

246. The reason we struggle with content marketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’ – Kristina Halvorson

247. Idea debt is when you spend too much time picturing what a project is going to be like, too much time thinking about how awesome it will be to have this thing done and in the world, too much time imagining how cool you will look, how in demand you’ll be, how much money you’ll make. And way too little time actually making the thing. – Jessica Abel

248. If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency. – Abraham Varghese

249. If you share great content and drive people back to your website, you’ll quickly build a strong reputation within your space. – Ryan Robinson

250. The paradox is the more info you give away, the more people will buy what you have to give. – Brian Clark

251. Content marketing is subtle, but it delivers a powerful punch without using hard-selling techniques. It is an advertisement for your products and services that doesn’t feel like an advertisement to the consumer. You are sharing valuable information with the exact audience who needs it. – Michelle Segrest, Navigate Content, Inc., How to Creatively Market a Technical Product

252. The best marketing doesn’t feel like marketing. – Tom Fishburne

253. 90% trust peers on social networks (even strangers); only 15–18% trust brands. – Danny Brown, Award-Winning Marketer and Author

254. Your ideal audience will be like you, need what you have, have the money to pay for it, and it will energize you to work with them. – Josh Steimle

Wrapping it up

These quotes, from the best online marketers around, show the value that blogging can bring to your business. Hopefully, these inspirational marketing quotes have motivated you to take your blog to the next level.

Until next time,
Edwin, DoSixFigures.com

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  About > me

Edwin Contreras is the professional blogger and side hustle expert behind Do Six Figures. With 20+ years of experience building profitable websites and making money online under his belt, Edwin is now obsessed with helping people find their perfect side hustle and make serious money online.

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