Without any traffic your business will not survive. So it's important that you learn how to drive consistent traffic to your website.
In this article I'm going to give you some blogging tips for beginners to get more traffic. But if you think I'm going to reveal some traffic hack to get lots of traffic fast, you'd be wrong.
You see, I don't believe in tricks or shortcuts to get traffic. I prefer to focus on long-term traffic strategies that are sustainable and can grow over time.
If you're new here, let me share a bit about my story. I started making money online back in 1999. I would bounce from one trick to another. Each time making money, enjoying the ride, and then waiting for the inevitable crash as the tactic dried up.
If there was a traffic tactic, I was all over it. From keyword stuffing in Google, mass following on Twitter to blasting Pinterest with tons of re-pins. I did it all.
You know what I learned? It is exhausting to try and outsmart algorithms and game the system. Plus, most of those old tricks no longer work.
Fast forward to 2020 and what still works? These 7 blogging tips I'm going to share with you today. I cringe at the thought of where I'd be today had I followed these 7 tips right from the get-go.
Please, don't be like me and waste all these years chasing tactics. Just put your head down and grind, never forgetting these 7 blogging tips.
1. CREATE AMAZING CONTENT
If you want to get noticed online, you need to create something that is worth noticing. It doesn't get easier than this.
To get traffic, you need to create content so good people can't ignore it!
The best way to get free traffic to your blog is to use content marketing.
With content marketing, you create amazing content as the lure that drives traffic to your website. Your goal then is then to get that visitor into your sales funnel. Typically this would be your email list.
While creating great content does take quite a bit of time, it has so many advantages. Here are some of the reasons why creating amazing content is the most important thing you can do for your business.
Getting other websites to link to your content should be a major goal. This is a huge factor in Google SEO. When you create epic content, other websites may cite your article as a resource and in turn you will acquire some quality backlinks over time.
This is the time that passes between a Google search visit and the users' return back to Google. When you create epic content, you'll have a high dwell time. This in turn sends a positive signal to Google that your website was helpful to the readers' search query.
When you write great content, you don't have to be as aggressive with your email signup forms. The user will actually seek out your form to subscribe.
Solve someone's problem and you will gain the trust of the reader and they will see you as an authority on this topic. Once you have that trust, people are far more likely to buy what you recommend.
For example, if I told you to use ConvertKit to manage your email list, would you sign up? If I have built up enough trust, then you would take my recommendation and use them.
And that's where the money is. It is not found in any drive-by traffic tactics. No, the money is made after you build a tribe of engaged followers. These are the people who will buy anything you create or recommend.
And it all starts by captivating them with amazing content.
2. MASTER ONE TRAFFIC SOURCE
A very common beginner blogging mistake is trying to do too much, too soon. What you end up being is a jack of all trades, but a master of none.
When I started, I was everywhere on the map. I thought I had to be on every social media site trying to get noticed.
Where did that get me? Nowhere. It was when I focused on one traffic source (and mastered it) that I began to see my traffic jump.
Stop trying to learn how to get traffic from every platform! Instead put all of your energy on dominating one platform first.
For me, my ideal audience (make money online and work from home) was on Pinterest.
This is the network I put 100% of my energy on. The result? Hundreds of new users every day coming directly from Pinterest, seeing my content and joining my email list.
I did this by learning how Pinterest works by trial and error. Yes this is something that takes time. But the results are worth it. Pinterest is something I would have never mastered if I was simultaneously trying to get traffic from Instagram, LinkedIn, SnapChat and Facebook.
Here is your 3 step action plan.
Step 1. Find where your ideal reader hangs out.
Step 2. See how other marketers are getting traffic there.
Step 3. Learn the algorithm and get your content noticed!
3. STOP LOOKING FOR SHORTCUTS
There is no elevator to success. There is a long ladder, however.
For every elite athlete who excels in their sport, know that there were hundreds of hours spent in the gym or field honing their craft.
Mastery of your art is the path to success.
It is only when you stop looking for shortcuts and actually put your head down and work on your craft that amazing things begin to happen.
Remember, shortcuts may give you quick results. But hard work and solid business strategies will yield sustainable long term results.
Want to climb the ladder of success? Follow these tips:
4. OUTREACH AND NETWORKING
Outreach is one of the best ways to get more traffic to your website. It is essential to running a successful online business. When you outreach with others, you put your business in front of someone else's audience.
Here are some collaboration ideas to try:
The most important outreach you can do is to reach out to other bloggers for guest posting opportunities.
When you guest post you are not only exposing your brand on someone else's platform, but are acquiring a valuable backlink.
Backlinks are the backbone of a solid Google SEO strategy. When very popular websites link to you, they pass "link juice" over to your site, which helps you climb Google's rankings.
Join relevant group boards on Pinterest and you can share your pins with a whole new audience.
Another way of networking on Pinterest is to use Tailwind Tribes. In it, you join a group of bloggers who all share each others' content.
You can join Tailwind for free here. Connect your Pinterest account, join some tribes and start networking right away.
This next idea is a great way to grow your email list fast.
The goal is to send your marketing message to another bloggers' email list. But rather than pay for advertising, you want to propose a "list swap".
In it, you get to send a message to their subscribers - and vice versa.
The message you want to send is a freebie you're offering to their audience. But of course, to get the freebie they need to enter their email address. And thus, that's how you can get their subscribers onto your list.
Here's how to make it happen.
Step 1. Join ConvertKit for free if you haven't already.
Step 2. Get a list of other bloggers who are at your stage or a bit bigger than you.
Step 3. Write each one with your idea of a list-swap.
Step 4. Create and send over the message you want them to email to their list. It should link to a landing page designed to capture emails.
You can join ConvertKit for free here to use as your email marketing provider. In it, you can see detailed stats on your open rate and click-through rate. These are valuable metrics that other partners are going to want to know about your list.
A joint venture is where you partner with another business to create a new product. I'm not against this at all, but there's a better way to do joint ventures.
Let's say you have a "build muscle fast" product. Someone else has a "30 day exercise challenge" and another has a "7 day meal plan guide".
In this type of JV, multiple bloggers combine their existing products into one mega-product - offered to everyone's audience at one low price.
You should only do this once your sales have plateau'd and you're essentially trying to squeeze the last bit of juice out of that orange.
Here's how to make this work.
Step 1. Look at other "build muscle" websites who offer similar (yet different) products than yours.
Step 2. Write to each website owner with your collaboration idea.
Step 3. Everyone promotes this mega-product to their audiences at one low price.
Step 4. You split the profits amongst each other.
While it takes time to set this up, it is a win-win for all parties involved.
5. CREATE CONSISTENTLY (BUT DON'T OVERDO IT)
I'm not a fan of writing a lot of blog posts on your website. It is far better to create less (but amazing) content than to turn your website into a content farm of mediocrity.
While you shouldn't be cranking out content too often, you do want to be consistent.
For some, that might mean 2 posts per week. For others 2 posts per month. Whatever it is, stay consistent and don't stop creating.
When you consistently create great content, Google, YouTube, Pinterest, Instagram and more will reward your account with better distribution of your content.
Each of these platforms we use as traffic sources has their own algorithm. But each one prefers to send traffic to content creators who create great content consistently.
Here's how to produce great content on a schedule.
I'm not too good at following a schedule. I can't imagine being forced to create content on a Tuesday, just because it's a Tuesday!
I work in batches. Batch-work is where you put all of your focus on one task for an extended period of time.
For example, for a few days all I'll be doing is creating content that I plan to schedule for the coming weeks ahead.
This lets me laser focus on content creation for a few days straight before switching gears to another part of my business.
I use Meistertask to plan out my entire content schedule.
Here's how I use it.
Step 1. Go to my Article Ideas list. When I want to create content, I choose an idea I like from the list and start working on it. In each item, I add any useful information such as what keyword phrase I want to target or some helpful resources.
Step 2. Move it to the Currently Doing list. Here I add more information such as a working headline, the blog category and a scheduled completion date.
Step 3. Move it to the Done list. Finally here I add information such as the final headline, url, featured image and scheduled publish date.
The beauty comes when I view this board in Calendar view. This let's me the the big picture of how consistent I'm being with my content publishing.
I use Grammarly to help me write way above my education level. It is amazing how it can turn a dull sentence into an exciting one. I use it to help with run-on sentences and helping me find powerful words to share my message.
Grammarly isn't a WordPress plugin, you install it as a browser extension. This means it works on your blog posts, documents and emails too. You can use Grammarly for free here.
6. BUY ADS (FOR THE DATA)
I'm not a fan of buying ads. I just don't do it. I put all of focus on getting free traffic, mainly from Google search and Pinterest.
But the ad spending I have done has had an entirely different purpose. I just wanted some solid numbers - and fast.
You can test a few different things with ads.
See, when I create a landing page (a page with an opt-in form) I want to see how well it actually will perform.
Rather than having it go live on my website as a test, I instead run a targeted ad and see how well it converts.
Spending just $50 on a Facebook ad (or elsewhere) is money well spent if it can provide you with solid answers.
This is extra important when you want to launch your first product. Will your audience buy it? Will anyone buy it?
You can actually write your sales page first and then run a test to see if anyone is interested. If you get any purchases, simply refund the money and you can email them again when the product is ready.
When you already have a product, you can test different sales pages by running multiple ads for each version.
While intuition plays a big role in what you think will work, the true answers will always be in the data.
When you're new on Pinterest it's hard to determine why one pin does well and another one flops. It can take a lot of trial and error until you can finally find the right pin design and messaging to achieve a high save rate.
But there is a shortcut. Invest a few bucks into Pinterest Ads and you'll get an immediate rush of traffic to your pins. This data is valuable, because you can keep all parameters (ad targeting) the same and only swap out the pin image.
This way you can see for yourself which pin design(s) work better than others fast.
7. INVEST IN YOURSELF
I saved the best for last. The best investment you can make isn't in some program that promises lots of traffic.
The best investment you can make is in your education.
Just the fact that you're reading this means you are investing your time into learning how to get traffic. That's great, but if you are bouncing from post to post looking for clues, you're not being efficient with your time.
It is far better to take a specialized blog course that teaches you how to accomplish X fast. Yes, this means you have to spend money. But your website is a business, and you do need to spend money to make money.
It is when you start treating your "blog" as a real business that things begin to change for the better. Without a solid business strategy, your blog will always just be a hobby and not a passive income stream for you.
This seems like the perfect time to mention my course Six Figure Bloggers Blueprint. It is designed to speed you through the process of starting/growing a profitable online business.
Thanks for reading, see you next time! Oh and if you found this helpful, please click below to share this post.