how to start a blog and make money in 2020

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About Me

Hey it’s me, Edwin!

I’m a 38 year old dude who somehow fell ass backwards and landed a beautiful wife, an amazing daughter and a six figure income as a full time blogger.

Don’t ask me how the hell it happened. I’m still trying to figure that part out.

Let me give you a bit of background of how it all got started.

In the internet world, I’m a dinosaur. When I started back in 1999, blogs weren’t even a thing. 

In my 15+ years of building, buying and selling websites, I’ve learned a lot. Mostly I’ve learned how to fail. Try enough things and it’ll happen to you.

But with every failure came a valuable lesson. I learned plenty  of niches to avoid, blogging rabbit holes to avoid and lots of useless blogging tools and tactics to avoid.

Through the years I've owned well over 100 websites in just about every vertical you can image (finance, weight loss, travel, tech, dating, weddings, and real estate).

By 2019 I was burnt out. Doing this for 15 years does that to you. So I launched Six Figure Bloggers to try something completely new and a bit more fulfilling.


I do not own a six figure blog. I don’t really stick with anything long enough to build one that big.

I have blogs making from $500 to $2,500 per month. This is all automated passive income, mind you. And only combined do I earn over six figures per year blogging.

Because I’m always building something new, I’ve managed to build my own mini blog empire.

I can now confidently start a new blog from scratch and have it generate $1,000 a month on (almost) autopilot within 6 months. I know I can do this because... I've done this before. I've done it lots of times.

Other than my penchant for trying new things, there's another reason why I don't just own one blog.

I've noticed there's a bit of a plateau you hit at different stages in the growth of a blog.

The first one is the beginning. It's a flat-line for a while. This is the time when most people quit. They expect the money to come rolling in after starting a blog and it just doesn't work that way.

The next plateau occurs somewhere in the $1,000 - $3,000 range.

To get out of this phase it usually takes something like paid ads, networking (joint ventures), and becoming an influencer (podcasting, YouTube and Instagram). In other words, it takes a lot of work and a lot of time.

That's typically the point where I bail.

Here's my point of view:

I can run two (or more) blogs, each making about $2,000 per month. Or just one blog and try to push through that plateau. I prefer the first path - not because it's better - but because I'm lazy.

I'm not saying it's not possible to build a six figure blog. People do that all the time. I'm just saying for me it involves a lot of the type of work I don't find "fun".

If you're a social butterfly and a real go-getter, then by all means it is possible to keep growing.

If you're already a successful blogger and want to hit that next milestone, I'm probably not the one to take you there.

But, if you're struggling to grow your blog to earn a stable consistent income every month, I can help you get there.

Why You Can Do This Too

There is nothing (and I mean nothing) stopping you from doing the same exact thing I’m doing.

Well, I lied, there is. You can stop yourself. See, many people just don't believe they're smart enough to do this. But, trust me, this whole blogging thing doesn't require much intelligence.

You can start a blog with very little investment and zero technical know-how. You can write blog posts without being a really good writer. And you can get traffic and monetize your blog without being some internet prodigy.

I've created a series of courses to help you (yes you!) start and grow a money-making blog of your own.

I teach about writing evergreen content, setting up an automated email sales funnel and creating digital products you can sell again and again.

Let me tell you a little about my blogging courses.

About My Courses

Each course took me about two months to create. But you should be able to finish them much faster than that. I've tried to pack as much actionable information into as little text as possible so we're not wasting each others' time here.

There are a lot of blogging courses out there (I should know, I've taken most of them!). What I've found is outdated information, tactics and tricks that never work, and even sometimes, downright false information that sends people down the wrong path.

I'm different than most other blogging course creators because I've been in the trenches building blogs for 15 years. I know exactly what it takes to start a successful blog from scratch and even bring a blog back from the grave.

I didn't start this blog until 2019 (check it!), so I've put in the time to become an authority on this subject first. So often I see bloggers teaching about blogging - and it's their first ever blog.

In 2018 I started my "research" phase and took a few of the popular blogging courses. It was downright laughable what I was reading (sometimes). So I figured I'd give it a shot and get in on the game too.

I created these courses more to teach about what not to do. There are so many blogging rabbit-holes you can go into. And I've fallen into just about all of them through the years.

I've fallen into the trap of spending months trying to squeeze a drop of juice out of a dried out fruit (hello Instagram!).

The courses are all go-at-your-own-pace. I get it, I know life gets in the way sometimes (always). You can go through the courses as quickly or as slowly as you like.


I'm not perfect. Far from it! I can guarantee you I've failed more than you have. But with every failure is an opportunity to learn why and change course.

Here are some mistakes I've made in my blogging journey (that you might be making right now).

Mistake #1: I wrote a lot of content

I read that to be successful blogging you need to publish 3 posts a week on a schedule. So I became a content writing machine. The problem was nobody was reading what I had to say.


I changed my blogging schedule to one post per month. But this time, everything I wrote caught fire!

MISTAKE #2: I promoted my blog posts on social media

I read that social media was a great source of traffic. So I posted links to my blog posts all over Facebook and Twitter, over and over again. The results? What results? That "strategy" went nowhere quick.

SOLUTION: Focused my marketing energy on Pinterest instead

I laser focused on Pinterest. You know, that site that's designed to send bloggers boatloads of traffic?

MISTAKE #3: I put ads all over my blog

Build a blog, splash big ads everywhere and... become a millionaire overnight right? Nope, I was trying to make a "cold sale" with banner ads which is pretty much impossible.

SOLUTION: removed ads and focused on building an audience

I stopped trying to make a quick buck and instead started to build a tribe of loyal followers. This would be the key to my success.


Sorry if you were expecting to see sophisticated computer equipment and a state of the art office. It's just me sitting in the corner of one room in a small condo.

No mansion or Lamborghini here. I don't build blogs to spend my money on useless toys. I do it for the freedom it affords. You know, being able to do whatever I want, whenever I want to. That's what it's all about for me.

So, you've made it this far. Do you think we're a good fit?

The first step is to get in my (free) 10 day blogging bootcamp. It's where I give you an inside look at the process of building a successful blog.

Let's do this!

ready to start making money online today?

My Six Figure Bloggers Blueprint course takes you through the entire process of starting and growing a blog that makes money.

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